Enhancing Brand Engagement on TikTok with Interactive Add-Ons
In its latest week update, TikTok introduces Interactive Add-Ons, a collection of stickers, pop-ups, and visual markers designed to entice users to interact with ads. These new creative enhancements provide brands with unique opportunities to capture users’ attention, increase brand awareness, and drive meaningful engagement.
Driving User Interaction
TikTok understands the value of user interaction and its impact on purchasing decisions. According to TikTok, viewers who have actively engaged with a TikTok brand video by sharing, liking, or commenting are 150% more likely to make a purchase. While the exact applicability of this statistic to Interactive Add-Ons may be debatable, the concept of encouraging users to interact with ads holds promise for boosting promotion value and brand resonance.
Standard Add-Ons for Lower-Funnel Marketing Goals
TikTok’s Interactive Add-Ons come in two forms: Standard and Premium. Standard add-ons are geared toward achieving lower-funnel marketing objectives such as driving clicks and conversions. These add-ons include the following elements:
1. Display Card: A visually striking element that highlights key brand messages and offers.
2. Gift Code Sticker: An incentive-driven sticker that rewards engagement with exclusive incentives.
3. Voting Sticker: Enables brands to run polls, quizzes, or feedback forms within their ads, fostering interactivity.
4. Countdown Sticker: Creates excitement by highlighting upcoming events or limited-time promotions.
Premium Add-Ons for Upper-Funnel Goals
In contrast, Premium add-ons cater to upper-funnel goals, such as brand awareness and community building. These advanced add-ons offer captivating ways to engage users and provide deeper product insights. The Premium add-ons include:
1. Pop-out Showcase: Showcases your product in a visually appealing manner, encouraging users to take direct action.
2. Gesture: Invites user participation through gestures, where their actions unveil additional product insights.
3. Super Like 2.0: Incorporates eye-catching floating icons that appear when users engage with your ad, creating an engaging experience. It also includes a pop-up card after the Super Like effect, further enhancing user interaction.
Harnessing the Power of Interactive Add-Ons
By leveraging TikTok’s Interactive Add-Ons, brands have the opportunity to drive higher engagement levels and captivate users amidst their scrolling activities. While the specific engagement statistic may not be entirely applicable to these new tools, encouraging interaction undoubtedly holds the potential to cultivate brand resonance. Experimenting with these innovative features can provide valuable insights into the effectiveness of different approaches and help brands uncover new ways to connect with their target audience.
TikTok’s introduction of Interactive Add-Ons presents an exciting opportunity for brands to enhance their advertising efforts on the platform. By incorporating these new elements, brands can attract user attention, increase brand awareness, and foster meaningful engagement. Whether utilizing the Standard add-ons for lower-funnel marketing goals or the Premium add-ons for upper-funnel objectives, TikTok’s Interactive Add-Ons provide a range of tools to experiment with and drive user interaction. Embracing these innovative features can open doors to increased brand resonance and help brands stand out in the dynamic world of TikTok advertising.
Talk with us for more information about TikTok new features and how to integrate on your social media strategies.
